About Us

Farid’s is a supermarket with all your needs being fully satisfied. Located at the Lower Ground floor of the Ocean Mall, Clifton. Spreads over 30, 000 square feet, Farid’s Supermarket has one of the widest varieties of groceries and food, dairy and desserts, cheese selections, cold cuts, fresh fruits and vegetables at competitive prices.

Farid’s is a unique concept, offering the Pakistani consumer with a ‘one stop shopping solution’ with everything under one roof for customers of all ages.

Farid Virani, the managing director has been associated with the best store in town for over thirty five years that is Aghas Pvt. Ltd. Hence Farid’s supermarket is a novel retail endeavor, catering to the burgeoning population of Karachi and in the future, Hyderabad and Islamabad. Expansion plans are already taking place in different locations of Karachi.

A hallmark of great quality and great value in food, beverages and chilled goods- Farid’s Supermarket offers selections that aren’t readily available in Pakistan. There is a wide-ranging Grocery Section that houses everything including gluten free food, soy milk, organic fruit and vegetables, diet and low fat food, pro-biotics and a fresh deli selection (catered by the best restaurateurs in town) and the famed Bravo Bakery. The in-house pharmacy offers patient foods such as Cancer foods, Senile and Diabetic foods, a complete baby shop and a complete range of home use medical equipment and a safe and hygienic vaccination centre. The store caters to every kind of consumer offering them with a wide variety, satisfying quality and competitive pricing.

There is also an ATM facility to take care of all your cash and banking needs.

Farid’s also offers a wide ranged book shop, the reputable Liberty Books, located in a warm and inviting space where one can find biographies, fiction, best-sellers and magazines, children’s books and cookbooks, study books, textiles and so much more.

Farid’s has the best music and movie selection in town, from classics to High Definition Blue Rays and children animations. There is also a vast toy selection- for children of all ages from baby swings and stuffed toys to remote control cars, lamps, stationery, coloring books and much more available at Planet-T.

There is a cosmetics area and a perfumery, with brands like Rimmel and Clinique to Revlon and MAC for every kind of consumer.

Farid’s has an extensive electronics area, with every type of household and personal appliance. A great variety of large appliances, from fridges to 3D-Smart LED’s.

A Men’s Corner with men’s accessories. Cigars, pens and sunglasses, stationery and an exquisite crockery selection are available under one roof. All these Sections aligned side by side to create ease for our Customers. The men’s Corner and Cigar room integrated with one another so that men can find all their needs and wants at the same place.

Farid’s Supermarket offers household linen from bedroom, bathroom to kitchen linen, kitchen utensils and bake-ware, decorative’s and the largest home fragrance selection in Karachi- from anti-tobacco to de-stressors and exotic fruit based candles.

An all-encompassing Sports area- offering everything from Yoga mats to weight training implements and Cricket bats to footballs.

There is a trendy Luggage selection to take care of all your travel needs- in all shapes and sizes and a Camping and Hunting Area that stocks everything from chiller boxes to barbecue grills- every kind of picnic essential.

Farid’s provides quality groceries, food, poultry, frozen goods, dessert, fish, and meat. The Meat Shop has the most hygienic and competitively priced meat and chicken from the nation’s top exporters, with trained butchers slicing and packaging as per customer requirements.

An all-encompassing, one stop shopping solution for the Pakistani consumer, offering choice and variety, value for money.